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Uniek Residential
See how we helped Uniek Residential outrank its competitors and become the go-to estate agent in Cardiff for property sales, lettings, and student housing.
Rankings
Increased by 3322 positions in 3 months
Google organic clicks
Increased by 42%
Rankings in top 5
Student houses Cathays/Cathays Student housing/Student houses to rent Cathays
Local Property SEO Campaign
This Cardiff-based estate agent saw a significant increase in website traffic and leads after we implemented a comprehensive SEO strategy targeting property sales, lettings, and student housing.
Challenge
Challenge
Challenge
Uniek Residential found themselves in a precarious situation. Their website, a crucial tool for attracting new business in the competitive Cardiff market, was riddled with technical issues that were severely hindering its performance and creating a frustrating user experience. These issues, ranging from slow loading times and broken links to poor mobile responsiveness, were not only driving potential customers away but also actively harming their search engine rankings.
This meant fewer student housing inquiries, fewer lettings, and ultimately, a significant impact on their bottom line. They needed a solution, and fast, if they wanted to stay afloat in the competitive Cardiff property market.
Solution
Solution
Solution
We embarked on a mission to transform Uniek Residential's online presence, starting with a deep dive into their website's inner workings. Our expert team meticulously audited every nook and cranny, uncovering hidden technical gremlins that were sabotaging their performance and frustrating users. We then unleashed our technical wizardry, optimising loading speeds, ensuring seamless mobile responsiveness, and streamlining navigation to create a user experience that was both delightful and efficient.
But we didn't stop there. We knew that attracting students required speaking their language, so we delved into the minds of Cardiff's student population. Through extensive keyword research, we unearthed the specific terms and phrases they used when searching for accommodation. Armed with this knowledge, we strategically optimised the website's content, ensuring that Uniek Residential's offerings appeared front and center in search results.
Finally, we harnessed the power of local SEO to connect with students right in their backyard. We ensured Uniek Residential's presence was prominent in local directories and on platforms like Google My Business. We amplified the voices of satisfied tenants, encouraging them to share their positive experiences through glowing reviews.
Results
Results
Results
The results of our SEO strategy were nothing short of transformative for Uniek Residential. Their online visibility skyrocketed, achieving an impressive 3rd place ranking in the UK for highly competitive Cathays student housing keywords. The website, once hampered by technical issues, became a lightning-fast, user-friendly experience.
Loading times were slashed in half, and mobile responsiveness was dramatically improved, resulting in a 30% increase in user session duration – a clear indication that students were now captivated by the site and eager to explore their housing options. With a 20% decrease in bounce rate, it was evident that Uniek Residential had successfully captured the attention of their target audience and kept them engaged, paving the way for increased inquiries and lettings.
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