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RiSE Coffee
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Rankings
Increased by 2622 positions in 3 months
Google organic clicks
Increased by 91%
Organic traffic
Increased by 63%
UK eCommerce SEO Campaign
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Challenge
Challenge
Challenge
RiSE Coffee, a Shopify-based retailer, faced a challenge in broadening its online visibility. While the brand ranked well for direct searches, it struggled to feature on page one for searches related to its stocked coffee roasters, engaging blogs, and coffee subscription services.
This limited search engine presence was a significant hurdle in reaching a wider audience and coffee enthusiasts unaware of the RiSE Coffee brand. Enhancing visibility in these key areas was crucial for market growth and to establish RiSE Coffee as a notable player in the competitive online coffee subscription market.
Solution
Solution
Solution
To tackle RiSE Coffee’s challenge of limited online visibility for their stocked coffee roasters, blogs, and subscription services, our approach focused solely on SEO enhancements. We meticulously optimised their Shopify store, targeting specific keywords that were relevant to the coffee roasters they stocked, as well as their blogs and subscription offerings. This process involved refining product descriptions and blog titles, ensuring they were rich with relevant keywords, and updating content to align more closely with these targeted search terms.
Furthermore, we enhanced the website’s SEO framework. This included updating meta tags for better description and categorization, optimising image alt texts to improve search engine recognition, and implementing structured data to aid search engines in understanding the site’s content more effectively. These SEO-centric strategies were pivotal in improving RiSE Coffee’s search engine rankings, specifically targeting those areas where they previously lacked visibility.
Results
Results
Results
After implementing our focused SEO strategy for RiSE Coffee’s Shopify store, the results were outstanding and clearly reflected the effectiveness of our approach. Between December 2023 and January 2024, RiSE Coffee experienced a remarkable 63% increase in organic traffic. This surge in visitors was a direct result of the improved search engine rankings for keywords related to their coffee roasters, blogs, and subscription services.
In addition to the significant boost in traffic, there was an 81% increase in clicks from search engine results. This substantial rise indicated not only greater visibility but also that more potential customers were engaging with RiSE Coffee’s online content and product offerings.
One of the most notable achievements was the improvement in Google positions, with over 2600 positions gained across various targeted keywords. This monumental leap in search rankings was a clear indicator of the success of our SEO enhancements, cementing RiSE Coffee’s presence in the competitive online coffee market and vastly expanding its digital footprint.
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