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Westmount Florist
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Rankings
Increased by 202 positions in 1 month
Google organic clicks
Increased by 33% in 1 month
Transactions
Increased by 33% in 1 month
Canadian Florist SEO Campaign
A managed SEO campaign for an E-Commerce Shopify website, including onsite SEO, technical SEO, and link building.
Challenge
Challenge
Challenge
Westmount Florist faced a significant challenge during a pivotal transition period. The business was moving from an older website platform to a new, modern Shopify website. This change, while necessary for growth and modernisation, posed a risk to their existing traffic and search engine rankings. It was crucial to ensure that the migration to Shopify did not result in a loss of the online presence they had built over the years.
Additionally, the new website’s layout and structure required a thorough reevaluation of its SEO strategy. The shift in platform meant that the established SEO tactics might not be as effective or relevant on the Shopify system. Our task was not only to facilitate a smooth transition that maintained existing traffic and rankings but also to adapt and evolve the SEO strategy to align with the new website’s layout and capabilities, ensuring continued online visibility and growth for Westmount Florist.
Solution
Solution
Solution
To navigate the challenges faced by Westmount Florist during their transition to a new Shopify website, we implemented a two-pronged solution.
Firstly, for the website migration, our focus was on preserving existing traffic and rankings. This involved meticulously mapping and redirecting URLs from the old site to the new one, ensuring no broken links or lost pages. We also carefully transferred all SEO meta-data, like page titles and descriptions, to maintain search engine relevancy. To safeguard against any potential ranking drops, we continuously monitored the website’s performance during and after the migration, making adjustments as needed.
Secondly, reevaluating the SEO strategy for the new Shopify layout was critical. We conducted a comprehensive audit of the new site structure to identify SEO opportunities and challenges. This audit informed our approach to optimising on-page elements, including product descriptions, image alt-texts, and internal linking strategies. We also adapted the content strategy to leverage Shopify’s features, focusing on keyword-rich product categories and blog content to enhance organic reach. This tailored SEO approach was designed to not only maintain but also improve Westmount Florist’s online presence in the new digital landscape.
Results
Results
Results
The results of our strategic approach for Westmount Florist’s transition to a new Shopify website were highly successful. Post-migration, we not only maintained their existing traffic and search engine rankings but also saw significant improvements.
One of the most notable achievements was Westmount Florist’s ranking on search engines. They achieved the #1 position Canada-wide for a range of high-value Montreal florist keywords. This top ranking was a direct result of our carefully planned and executed SEO strategy, which was tailored to the new Shopify platform and the unique needs of Westmount Florist.
In addition to securing the top spot for these crucial keywords, we observed an overall increase in organic traffic and improved engagement on the website. The successful URL redirection and SEO metadata transfer ensured that the transition to Shopify did not disrupt their online visibility. Our ongoing monitoring and optimization post-migration played a key role in enhancing their search engine presence, firmly establishing Westmount Florist as a leading name in the Canadian floristry market, particularly for customers seeking services in Montreal.
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